First impressions matter a lot, and we all know this to be fact. Even the enlightened capitalists who buy handmade on Etsy can't escape the urge to be visually stimulated and wowed by visiting our stores before spending their hard-earned dollars from being a barista or shelving books.
And, your shop makes quite an impression. Let's examine why...

Banner: Your banner is perfect. It looks like it should be on the cover of a visually striking indie film about forbidden love in South America. I dig it. The font, the colors, the contrast... very clean, sharp, and it matches your shop's theme. It suggests just enough malice to be enticing without crossing the border into risque.
Overall shop appearance:
It should be clear that your products are the focus of your shop, but it's not... and this is where you get your first WTF!? point.
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Damn, that's a lot of head! |


The way your brooches are photographed is great. The snazzy dress form suits your flowers. I'm not loving the wood grain in the background, though. Don't you have some drywall somewhere? Drapes? A shower curtain?

Photography:
Overall, the photography is fantastic. You have used natural lighting, which makes for accurate color representation, an uncontrived balance of light and shadow, and simply more attractive images.
Pricing:
I'm a little concerned about the pricing of your items, not because I don't think they are worth the price, but because the competition on Etsy has them priced generally lower. While Etsy is a global market, the majority of Etsy shoppers and sellers are in the US. You are already battling with them over vicinity, but then your prices are higher than the average US flower brooch/headband sellers. You should certainly make shipping free, or lower your prices. The second item should ship for free.
You are just going to have to make a decision about whether you want to sell them for what they are worth to you, or whether you are going to lose business to desperate people selling them for less.
Wrap-up:
Your products are great, and with a little tweaking to your marketing (and maybe your pricing), you should see a lot more sales come your way. I think one major thing that will increase the volume of your sales is to simply increase the amount of products you have available. You have a better chance of someone finding just what she was looking for on your site if you have more designs from which to choose. Put your dress form in front of a plain wall next time you take a brooch picture, and stop chopping off your own head!